Team Visa - Bienvenue Kit
Welcome Team Visa to The Paris 2024 Olympic and Paralympic Games. 160over90 tasked me to refresh the Team Visa logo and design the entire Welcome Kit or 'Bienvenue Kit' for each Team Visa athlete from around the world. Visa, the Worldwide Payment Technology Partner of the Olympic and Paralympic Games, unveiled the current list of 117 athletes joining Team Visa for Paris 2024. The 2024 class is the largest group of Olympic and Paralympic athletes and hopefuls in the program's history and the most diverse, representing more than 60 markets and 40 sports including new addition Breaking. Presented to every athlete at the Team Visa Kickoff in Paris. A two-day, creator-led content master class focused on brand immersion and best practices for how to tell their own stories within the broader creator economy. Thanks to the Bienvenue Kit, our athletes are now equipped to be the voice of the brand to more than 45 million combined social followers across Team Visa athletes. All from one simple white box.