Jack Daniel's Xmas Hub

Art Director: Luke Duggan Illustration: Kevin O'Donnell 3D animation: Cream Studios Typography: Nic Adamovic Digital design: Jonathan Miranda Site design: Newism. Copywriting: Cam Brown, Helen MacDougall

Jack Daniel’s Lynchburg distillery is the world’s oldest registered distillery and a mecca for fans. But it’s too far away for most Australian’s who feel geographically isolated from the brand – especially at Christmas.
 
So we built a distillery they could visit with the Jack Daniel’s Christmas Hub, a place of tradition, storytelling, sociability and craftsmanship – just like the real thing. 


Case Study video
Barrel House transition
BBQ Hill transition
Xmas Ecard
Initial sketches by illustrator Kev O'Donnell
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