We convinced Australia’s palest Belgian male to launch Moo Brew's Belgian Pale Ale
It was not our best idea.
Turns out Belgians aren’t that pale. Jens from Melbourne was the best we could find, and even then we had to bleach every hair on his body. Unfortunately, the combination of Jens in double underpants (don’t ask) and clogs means our posters and coasters have less ‘appetite appeal’ than we were hoping for.
But the beer is great. Oh and it sold out within the hour of launch.