Team Visa Logo Design
How it worked:
Visa, the Worldwide Payment Technology Partner of the Olympic and Paralympic Games, unveiled the current list of 117 athletes joining Team Visa for Paris 2024. The 2024 class is the largest group of Olympic and Paralympic athletes and hopefuls in the program's history and the most diverse, representing more than 60 markets and 40 sports including new addition Breaking.
Visa, the Worldwide Payment Technology Partner of the Olympic and Paralympic Games, unveiled the current list of 117 athletes joining Team Visa for Paris 2024. The 2024 class is the largest group of Olympic and Paralympic athletes and hopefuls in the program's history and the most diverse, representing more than 60 markets and 40 sports including new addition Breaking.
In an all encompassing refreshed design we hand-delivered the kit to the global athletes of the multi-million dollar sponsorship program, at a Team Visa Kickoff summit in Paris. A two-day, creator-led content master class focused on brand immersion and best practices for how to tell their own stories within the broader creator economy.
Thanks to the Bienvenue Kit, our athletes are now equipped to be the voice of the brand to more than 45 million combined social followers across Team Visa athletes.
All from one simple white box.
Team Visa Paris 2024 Kick Off Summit turns athletes into brand ambassadors.
Olympic athletes are superior human beings, incredible at what they do. But not necessarily great at social media, speaking in public, and being ambassadors. The kit and summit turned these superhumans into a powerful voice for the brand. A nice way for Visa to share their message to more than 45 million combined social followers across Team Visa athletes.
What's in the box? What's in the box?
"BIENVENUE TEAM VISA"
Sky Brown スカイ・ブラウン 15 year old British-Japanese Olympic Skateboarder gave an intro to all athletes who opened their kit.
Team Visa Cap
Cap designs
Instagram Filter for Team Visa athletes to share their journey to Paris
117 athletes received their own personalized Team Visa Credit Card.
Paris 2024 Team Visa highlights:
117 Olympic and Paralympic athletes from 60+ markets, including eight new markets (Austria, Armenia, Belgium, Cyprus, Malta, Slovakia, Uzbekistan, Honduras)
Ages 15-48 with highest percentage of women athletes in program history
40 sports, including new Paris 2024 sport: Breaking
175 medals collectively, with 15 athletes competing in their first Olympic or Paralympic Games
More than 45 million combined social followers across Team Visa athletes
