Introducing Double Jack - Jack & Jack & cola. Double Strength Jack Daniel's & Cola in a can
I'm obviously a big Warhol fan. To launch Double Jack onto the Australian market I borrowed from Warhol's double portrait silkscreen series. However I had to prevent the idea of drunkeness ie. double-vision. I suggested there should be a singular element in the image. Hence the picture frame in the first and the can in the second.
It worked out quite well I thought, and just happened to be one of the most successful new product launches in Oz.