An experiential activation during the Final Four to test people's financial knowledge using a mobile version of the Invesco game “How to not suck at money”
Brief:
How can we make learning about money fun, in arguably the dullest moment, while walking.
Solution:
Let's remove the walking part.
How can we make learning about money fun, in arguably the dullest moment, while walking.
Solution:
Let's remove the walking part.
We had the task of helping college students learn about money, after a successful first year of HNTSAM we went to Houston to find more people to play the game. At the Final Four in Houston, there's a long boring walk to the action. We found this the perfect opportunity to teach people about money. By offering them a pedicab ride. And the more you win the longer the ride.
Results:
Candace Parker and Grant Hill came by to ride our pedicab and test their financial knowledge.
The activation was a success with over 600 rides taken and signs up to play the “How Not to Suck at Money” mobile version over the weekend. 1000 pieces of swag was given away at the hub and attendance was up 14% compared to last years event.
Candace Parker and Grant Hill came by to ride our pedicab and test their financial knowledge.
The activation was a success with over 600 rides taken and signs up to play the “How Not to Suck at Money” mobile version over the weekend. 1000 pieces of swag was given away at the hub and attendance was up 14% compared to last years event.
Role:
Concept, creative, social art direction.
Concept, creative, social art direction.
Long form video
