Brief:
Highlight the beauty of Kakadu as well as showcase Inspiring Journeys’ experiential tours.
Solution:
Immediately trigger your desire to visit Kakadu and remind you of the need to do this now rather than waiting until later in life to explore your own backyard.The experiential campaign, gave unwitting taxi passengers 15 seconds to decide whether to go on to their intended destination – or be taken to Kakadu to experience one of Inspiring Journeys’ holiday packages.
Highlight the beauty of Kakadu as well as showcase Inspiring Journeys’ experiential tours.
Solution:
Immediately trigger your desire to visit Kakadu and remind you of the need to do this now rather than waiting until later in life to explore your own backyard.The experiential campaign, gave unwitting taxi passengers 15 seconds to decide whether to go on to their intended destination – or be taken to Kakadu to experience one of Inspiring Journeys’ holiday packages.
Results:
$1.1M Earned Media
+400% Tour Enquiries
+70% Sales
#1 in Category on YouTube
#3 Overall
$1.1M Earned Media
+400% Tour Enquiries
+70% Sales
#1 in Category on YouTube
#3 Overall
We launched a series of webisodes off the back of the ‘Kakadu Cab’ campaign.
Four couples took up the offer, and their experiences documented in four short films
Four couples took up the offer, and their experiences documented in four short films
Genson’s Journey
Christine’s journey
Ivy's Journey
Geoff’s journey
