An approach was needed to allow us to tell multiple storylines in a flexible and consistent way, as well as create content to drive to Invesco QQQ’s HNTSAM.
'On the Money' is a Sports TV style content series that highlights the different ways Invesco QQQ is partnering with Michael B. Jordan and the 2023 Legacy Classic to showcase the off-court talents of HBCU students, highlighting the importance of legacy and how entrepreneurship, financial education, and career planning play a pivotal role in building one.
'On the Money' is a Sports TV style content series that highlights the different ways Invesco QQQ is partnering with Michael B. Jordan and the 2023 Legacy Classic to showcase the off-court talents of HBCU students, highlighting the importance of legacy and how entrepreneurship, financial education, and career planning play a pivotal role in building one.
Darren Lee, Sooa Chung and I created a visual aesthetic that is ownable and relatable to the HBCU culture. Authentic imagery, textures and type execution supported the creative by Obsidianworks and Mr Ramon Ariel De Los Santos with a familiar direction, while balancing the premium feeling of the Invesco QQQ brand.
![](https://cdn.myportfolio.com/2d67b0f8b6a019536b8b470d387a2405/615b42e7-3a4a-46be-80f8-e9e22513263a_rw_1200.jpg?h=aaf89387ec9e2676b061d9061c4623ee)
![](https://cdn.myportfolio.com/2d67b0f8b6a019536b8b470d387a2405/e438c079-4b52-4b06-b2ae-e79ea3dd2b2c_rw_600.gif?h=542ce34e062d940b0a8b69aa531d15ca)
![](https://cdn.myportfolio.com/2d67b0f8b6a019536b8b470d387a2405/7f18db06-1ca2-4840-bad9-acc45a49e251_rw_600.gif?h=9aa5345d180d4b48c29de126ea5ab4d9)
![](https://cdn.myportfolio.com/2d67b0f8b6a019536b8b470d387a2405/b00865bf-98ed-419e-8b80-04b1e788172e_rw_600.gif?h=760237a9ad8db77c5f0c7320e228f109)
![](https://cdn.myportfolio.com/2d67b0f8b6a019536b8b470d387a2405/29cd4f2c-5267-4eb3-bea5-45ab3e289395_rw_1200.jpg?h=8b4124350a195c675238c33ee1c44573)
![](https://cdn.myportfolio.com/2d67b0f8b6a019536b8b470d387a2405/00858ea0-23ec-4cd8-906c-04e7ed976929_rw_1200.jpg?h=e020abb16dc26d8902e084d0652f952a)
![](https://cdn.myportfolio.com/2d67b0f8b6a019536b8b470d387a2405/ba450d3a-c01c-4ddb-8f0e-d7c141fafe94_rw_1200.jpg?h=bf0166352b468965e3524806480a0848)
![](https://cdn.myportfolio.com/2d67b0f8b6a019536b8b470d387a2405/d4310fff-ca89-4ae3-bcf2-3ea10dd459f9_rw_600.gif?h=b3396d437508b6da35f0b92df98f7d0f)
![](https://cdn.myportfolio.com/2d67b0f8b6a019536b8b470d387a2405/6f2bf1fa-4eaa-4b60-8e3a-6a89e72e8cdf_rw_1200.jpg?h=6445faa86c9561799dd4421a9c2eada3)
![](https://cdn.myportfolio.com/2d67b0f8b6a019536b8b470d387a2405/4f2641ae-ce91-4876-b633-1e455668d9ac_rw_1200.jpg?h=b2cd238297e38cf3b2832f63158d88e9)
![](https://cdn.myportfolio.com/2d67b0f8b6a019536b8b470d387a2405/c4090c81-3874-419d-9d04-662aaaf2c491_rw_1200.jpg?h=3e2893cbadc7fd6b3404f445ce60bec6)
![](https://cdn.myportfolio.com/2d67b0f8b6a019536b8b470d387a2405/58e0dce0-ab5d-4246-8089-1eb06f066602_rw_600.gif?h=426a7affc9240af5c40837a1c7a536ce)
The content was cut down to fulfill each of the various needs, from in-game feature, broadcast features, internal communications, PR and social channels TikTok, Instagram.