A simple concept where a bottle of Jack Honey appears to be covered in bees, but on closer inspection it is a mass swarm of people partying into the night. Bonus points find Jack or the man in the bee costume. Really brought to life by the hard working Cream Studios.
Photography: Adrian Cook
Awards: Spikes Asia: 2xShortlisted, New York Festival: 2xFinalist, Award Awards: Bronze & 3xShortlisted, Best Ads: Pick of the Week.