Jack Daniel’s Lynchburg distillery is the world’s oldest registered distillery and a mecca for fans. But it’s too far away for most Australian’s who feel geographically isolated from the brand – especially at Christmas.
So we built a distillery they could visit with the Jack Daniel’s Christmas Hub, a place of tradition, storytelling, sociability and craftsmanship – just like the real thing.
So we built a distillery they could visit with the Jack Daniel’s Christmas Hub, a place of tradition, storytelling, sociability and craftsmanship – just like the real thing.
Case Study video
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Xmas Ecard
![](https://cdn.myportfolio.com/2d67b0f8b6a019536b8b470d387a2405/f3ea4bd8f87e3e6624d3dfe2_rw_1920.jpg?h=d96fb41f8f27e0a24780532f4cad5ba5)
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Initial sketches by illustrator Kev O'Donnell
![](https://cdn.myportfolio.com/2d67b0f8b6a019536b8b470d387a2405/6b7d4017-aead-4b47-8782-5d1fb692e0be_rw_1200.gif?h=e00d9809c17b21b0f3118ab945792af8)