Theresa Monahan and Mila Golubov and their team at 160over90 created a beautiful film 2 years in the making, where the line Stay in the Moment became part of that Global campaign. Click image below to watch their film.
A fun early look at where we felt the brand could go with a line that had long legs, The Art of Wellfulness. Which became the Art of Mindfulness. I like it. A lot. And if we were brave enough, the whole campaign shot in black and white would look incredible. 
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