Bear is a man famous for his independent survival and self-belief, and some dubious acts like drinking his own pee. That being said he doesn't need science nor shop bought products – nature provides him with all his needs. But he’s about to be proven wrong. He can't match the combination of nature and science that go into Nature's Own Vitamins. We challenged him to beat them. We threw him off cliffs, drowned him in rain and mud, launched wolves at him, and while coming close, he always fell short.
Resulting in a massive shift in brand awareness.
35% increase in web visits
Retailer engagement best ever
Gross sales up by 7.5 million
In turn they became Australia’s number 1 selling Vitamin.
Shot by the legendary Rocky Morton, who I doubt has drunk his own pee.