Raise a Jack to Jack
Jack Daniel was born in September 1846. The exact day no one knows for sure. So each year the whole month of September is dedicated to celebrating his birth. We Raise a Jack to Jack. With legend designers Darren Cole and Nic Adamovich we created a series of celebratory artworks to go into bars, liqueur stores and bts social videos during September. The multi layered artwork was cut from American White Oak, the same wood as that used in the Jack Daniel’s barrels, and then hand painted using black ink mixed with a little whiskey for good measure.