Working with great production companies, directors, art departments, writers, VFX, editors and the most talented actors, broadcast TV is still probably my favorite medium. I've had a hand in over 50 odd TV campaigns for Apple, Sony, American Airlines, Schweppes, Carnival Cruises, whether writing, art directing, storyboards, or creating the original concept and other teams took it to a great place.
Some I even directed myself. Hearing yourself say "Action!" the first time was a great milestone. So good I forgot to say "Cut!".
Each of these ads had it's own purpose, to solve a business problem or reshape a persons behavior. Each followed a tried and true method of Making the Familiar Strange or Making the Strange Familiar. Which led to great results hitting benchmarks and going beyond. Stoked.
Each of these ads had it's own purpose, to solve a business problem or reshape a persons behavior. Each followed a tried and true method of Making the Familiar Strange or Making the Strange Familiar. Which led to great results hitting benchmarks and going beyond. Stoked.
Client: Sony - Tropfest (World's largest short film festival)
Role: Art Director
Agency: FNL Communications
Director: Nash Edgerton, Blue-Tongue Films
Sony being a major supporter of filmmakers, needed an ad to run during the big outdoor screening of Tropfest, the world's largest short film festival, Nath Lennon and I wrote a quick ad, and sent it to previous Tropfest director Nash Edgerton. Was expecting to see the casting tapes when Nash walked in to the agency. He said I think I've already shot the ad. Indeed he did, he and buddy Damon Herriman shot and edited this spot in his backyard. The brilliant use of a white shirt as wardrobe and whip pans tied it all together. Done.
Role: Art Director
Agency: FNL Communications
Director: Nash Edgerton, Blue-Tongue Films
Sony being a major supporter of filmmakers, needed an ad to run during the big outdoor screening of Tropfest, the world's largest short film festival, Nath Lennon and I wrote a quick ad, and sent it to previous Tropfest director Nash Edgerton. Was expecting to see the casting tapes when Nash walked in to the agency. He said I think I've already shot the ad. Indeed he did, he and buddy Damon Herriman shot and edited this spot in his backyard. The brilliant use of a white shirt as wardrobe and whip pans tied it all together. Done.
Client: Newcastle Permanent - Home Loans "Faster is Better - Tent, Lost Dog"
Role: Art Director, Director, Editor
Agency: Enigma
Director: Luke Duggan, Toybox (Enigma Communications)
Some things truly are better when faster - parents-in-law visits, pop-up tents, relationships with your bank's home loan.
I directed these commercials on a shoe string budget, and enjoyed solving problems that popped up.
I took Nash's whip pans in the Sony Tropfest ad as a solve for the tent unfurling here. Cheers Nash!
Role: Art Director, Director, Editor
Agency: Enigma
Director: Luke Duggan, Toybox (Enigma Communications)
Some things truly are better when faster - parents-in-law visits, pop-up tents, relationships with your bank's home loan.
I directed these commercials on a shoe string budget, and enjoyed solving problems that popped up.
I took Nash's whip pans in the Sony Tropfest ad as a solve for the tent unfurling here. Cheers Nash!
Client: Apple - App Store & iTunes "One card. Endless joy"
Role: Concept Development, Art Director.
Agency: Apple
Role: Concept Development, Art Director.
Agency: Apple
Client: Apple
Role: Creative
Agency: TBWA Media Arts Lab Sydney/LA
Director: Gary Land GLP Creative
Mike De Tullio and I hunkered down at MAL Sydney where creative legend Scott McClelland tasked us to help him create the ad that would make a cricket mad 1.4 billion strong nation proud for the launch of iPhone during the Cricket World Cup. Originally briefed to use India's professional cricketers, we wrote a back up concept to shoot all forms of the game all over the country. A beautiful tribute to the beautiful game.
Credits: Scott McClelland, Mike De Tullio, Dave Estrada
Role: Creative
Agency: TBWA Media Arts Lab Sydney/LA
Director: Gary Land GLP Creative
Mike De Tullio and I hunkered down at MAL Sydney where creative legend Scott McClelland tasked us to help him create the ad that would make a cricket mad 1.4 billion strong nation proud for the launch of iPhone during the Cricket World Cup. Originally briefed to use India's professional cricketers, we wrote a back up concept to shoot all forms of the game all over the country. A beautiful tribute to the beautiful game.
Credits: Scott McClelland, Mike De Tullio, Dave Estrada
Client: Apple
Role: Creative
Agency: Media Arts Lab
Made by the team in LA around Covid hitting the States, launched March 2020 for International Women's Day. The previous year in Feb 2019 I was working on the Australian Behind the Mac Campaign out of Singapore. With Women's Day looming I sent the concept to Scott McClelland and Brent Anderson in LA but they said we wouldn't be able to make it in time. So a year later it was made.
Credits: Greg Greenberg, Nick Ciffone, Kim Nguyen, Eileen Moss
Role: Creative
Agency: Media Arts Lab
Made by the team in LA around Covid hitting the States, launched March 2020 for International Women's Day. The previous year in Feb 2019 I was working on the Australian Behind the Mac Campaign out of Singapore. With Women's Day looming I sent the concept to Scott McClelland and Brent Anderson in LA but they said we wouldn't be able to make it in time. So a year later it was made.
Credits: Greg Greenberg, Nick Ciffone, Kim Nguyen, Eileen Moss
Client: Rejuvenail - "Mate"
Role: Art Director, concept.
Director: Dan Reisinger, Infinity Squared
Edited by Brad Hurt
Love working with animals, especially Ziggy the legendary dog in this ad. The ad was a huge success for the brand, sold the product completely out from all pharmacies within a week, with men walking in and asking for the toenail fungus cream with the dog. Pulled millions of dollars over expectations. Happy client.
Role: Art Director, concept.
Director: Dan Reisinger, Infinity Squared
Edited by Brad Hurt
Love working with animals, especially Ziggy the legendary dog in this ad. The ad was a huge success for the brand, sold the product completely out from all pharmacies within a week, with men walking in and asking for the toenail fungus cream with the dog. Pulled millions of dollars over expectations. Happy client.
Client: Schweppes Solo Strong - "Be 1 1/2 times the man."
Role: Concept Development, Writer, Art Director
Agency: Arnold
Director: Jim Hosking
Role: Concept Development, Writer, Art Director
Agency: Arnold
Director: Jim Hosking
Client: Haier - "Meet James"
Role: Original concept
Agency: My simple idea of renaming the Haier fridge James, after James Harrison the 'Father of Refrigeration' was turned into a great ad campaign by Special.
Role: Original concept
Agency: My simple idea of renaming the Haier fridge James, after James Harrison the 'Father of Refrigeration' was turned into a great ad campaign by Special.
Client: Edmonds, Airomatic ventilation. - "Bin bags, Toilet paper"
Role: Concept Development, Art Director.
Agency: Enigma
Inside a home, things can get ‘heated’. When we’re hot and bothered we lose our patience and snap at each other. This is particularly evident within a family unit - father/daughter, Mum/Dad, expectant parents, siblings and couples. But when in a temperately comfortable environment everything becomes harmonious again.
This series of ads would follow a couple inside their stuffy, hot homes when a ridiculous argument ensues. The topics are trivial but things escalate quickly until they reach boiling point, but thanks to the introduction of Edmonds Ventilation things are quickly resolved.
Role: Concept Development, Art Director.
Agency: Enigma
Inside a home, things can get ‘heated’. When we’re hot and bothered we lose our patience and snap at each other. This is particularly evident within a family unit - father/daughter, Mum/Dad, expectant parents, siblings and couples. But when in a temperately comfortable environment everything becomes harmonious again.
This series of ads would follow a couple inside their stuffy, hot homes when a ridiculous argument ensues. The topics are trivial but things escalate quickly until they reach boiling point, but thanks to the introduction of Edmonds Ventilation things are quickly resolved.
Client: Sanofi - Nature's Own - "Fish, Cow, Raft."
Role: Concept Development, Art Director.
Agency: Arnold
Director: Rocky Morton MJZ
Role: Concept Development, Art Director.
Agency: Arnold
Director: Rocky Morton MJZ
Client: smartraveller.gov.au - "Busking, Tuk-tuk."
Role: Concept Development, Storyboards
Created original concept to win the Government pitch for Havas.
Role: Concept Development, Storyboards
Created original concept to win the Government pitch for Havas.
Client: towardszero.nsw.gov.au - "Yeah but, Yeah nah,"
Role: Concept Development, Scripts, Storyboards
Aussies say 'Yeah Nah' a lot. If we could get into the vernacular a way for country drivers to rethink their driving decisions then we could get road accidents and death towards zero. Another Government pitch won for the team at Enigma.
Role: Concept Development, Scripts, Storyboards
Aussies say 'Yeah Nah' a lot. If we could get into the vernacular a way for country drivers to rethink their driving decisions then we could get road accidents and death towards zero. Another Government pitch won for the team at Enigma.
Client: Carnival - "Wake up to Something New,"
Role: Art Director
We had to introduce the latest Cruise Ship to Sydney, the Carnival Spirit.
Role: Art Director
We had to introduce the latest Cruise Ship to Sydney, the Carnival Spirit.